Google. Logitech. Stanford. You. Our clients make our world go ’round. 

 

 Some projects in orbit:

 

 
 

Before

 

After

 

 

Enûma comes from the word enumerate, or, "to name one by one."    

This name underscores their commitment to every child's individual needs. The word is strong but friendly, and accessible to non-English speakers - both important criteria for their heavily Korean and Chinese users. 

More importantly, it had deep meaning to the team and captures the mission of the company. The trademark and domain were also available, allowing them to own and build equity into a name truly differentiating in the education space.

Mission accomplished.

"I enjoyed the naming process from beginning to end. Thank you very much for your work." - Sooinn Lee, Co-Founder

 

 

 

 
 

Before

ValueClick was rebranding to encompass a powerhouse of digital and mobile marketing companies that was going to go head-to-head with Yahoo! Marking and Advertising offerings. 

They needed a sophisticated, professional name that would speak to marketing and brand leaders while avoiding "big brother" implications. 

 

After  

 

Conversant felt personal yet powerful - creating conversations between consumers and brands.

Mission accomplished.

"I want to thank you so much for giving us such an amazing name! Your recommendation, "Conversant" got cleared by lawyers...and gave our company the most beautiful and appropriate name I could possibly imagine. You are a delight to work with and your creativity helped my biggest project ever become a great success." - Chris Filly, Director of Enterprise Solutions

 

 

 

 
 

Before   

HP wanted to spin off a software trial company to target a young, developer demographic that might not relate to HP.

They wanted something that felt edgy, conveyed the idea of "energy, pouncing, jumping" and that also 'sounded like a startup.'

After

Pronq was quirky, memorable and own-able - created, cleared by legal and out the door in under 3 weeks.

Mission accomplished.

"That was a tough project with a lot of stakeholders, and you gave the team an interesting, own-able name they could love. You should be proud." - Amanda Peterson, WW Naming Director, HP (Now Director of Naming, Google)

 

 
 

Before   

Zlick

 

Zlick was a stealth startup looking to rebrand to better address new offerings in the smart home category and take on Nest as the low-cost competitor.

As most startups, they had a slim budget and even slimmer timeline.

Early on, they liked the name "Roost" - so we took them through a quick strategic exercise to validate it, and in the end...

After

 

...we thought it was a great option! House of Who isn't precious or egoist about the naming process - the point is to get a great name. Done. 

Mission accomplished.

"The exercise we went through with you was very valuable and helped us get to this point. At the end of the day, we feel great about Roost...thanks so much for the expedited rush effort you and your team pulled off." - David Henry, CMO, Roost